ABOUT US

JZWA is a Cairo-based fashion and lifestyle brand rooted in emotional expression, timeless craft, and bold individuality. It is basic, but not so basic. It is for those who want to look different yet simple. JZWA doesn’t chase trends; it offers timeless pieces that are worth keeping.

The name “JZWA” (چذوة) means “spark” or “ember” in Arabic – a glowing coal that holds the potential to ignite fire. It represents an inner flame, passion, resilience, and timeless beauty. It’s a metaphor for the spark within every person; it is here to root for you and for your confidence.